"I want more people to know about Xiaozhujia Village"
"I want more people to know that in our Mudanjiang City, there is a beautiful Xiaozhujia Village. Whenever he talks about his hometown, Cheng Liankun's face is always full of pride.
Cheng Liankun is a capable person, born in 1989 in Xiaozhujia Village, Bohai Town, Ning'an City, graduated from Mudanjiang Normal University in 2014, majoring in marketing, and is currently the chairman of Heilongjiang Chunfeng Shili Ecological Agriculture Co., Ltd.
In 2015, Cheng Liankun gave up a well-paid job outside the province, packed up his backpack and returned to his hometown, and devoted himself to the construction of his hometown. He firmly believed in the development concept of "lucid waters and lush mountains are invaluable assets", and decided to rely on the unique geographical advantages of Xiaozhujia Village surrounded by mountains on one side and water on three sides to take diversified tourism routes. After continuous exploration and development, he created the "Xiaozhujia Village Fishing and Hunting Cultural Festival", led the construction of the first village-level history museum and volcanic lava platform sightseeing theme park in Ning'an City, opened family farms, boutique homestays, built Longquan Island outdoor activity camps, and created a national gold medal farmhouse project.
In July 2017, Cheng Liankun was included in the National Talent Training Plan for 10,000 Talents and Entrepreneurship, participated in the training of the National Rural Tourism Talent Training Base, and joined the Rural Tourism Innovation and Entrepreneurship Alliance to become a "new farmer" for contemporary rural revitalization. In 2018, he established Heilongjiang Chunfeng Shili Ecological Agriculture Co., Ltd., which has a rice professional cooperative in Xiaozhujia Village, a rice processing factory, and a tourist resort, and has opened 9 farmhouses and family hotels in the village, attracting nearly 150,000 tourists every year. In 2018, Xiaozhujia Village was awarded the honors of "China's Beautiful Leisure Village", "100 Characteristic Villages" and "100 Rural Tourism Routes" by the Ministry of Agriculture and Rural Affairs. In 2019, Xiaozhujia Village was selected into the list of national rural tourism key villages.
At the beginning of his business, Cheng Liankun has been thinking about a problem: how to make the villagers become "new farmers of the times" and how to build his hometown into a "new countryside of the times"?
"Only innovation is the way out. After years of exploration and practice, he gave the answer. He actively explored the new path of "Internet + rural agriculture", established strategic cooperative relations with well-known e-commerce platforms such as Alibaba's rural Taobao Taoxiang Tian and Jingdong's self-operated e-commerce platforms, taught villagers to sell rice on the Internet, helped improve the quality, efficiency and competitiveness of Xiaozhujia Village's characteristic agricultural products represented by "slate rice", and helped realize the perfect transformation from traditional agriculture to modern agriculture. Now, Xiaozhujia Village has become the core production area of slate rice in Taoxiangtian Agricultural Demonstration Base.
In April 2019, Cheng Liankun connected with the Mudanjiang Municipal Education Bureau and more than 10 primary and secondary schools, and identified Xiaozhujia Village as a research base for primary and secondary school students in Mudanjiang City, and nearly 10,000 students go to the village every year to conduct research trips in agriculture, red, science and technology, geological research and other contents.
Over the years, Cheng Liankun has taken it as his mission to lead the villagers to increase their income and become rich, and he has kept up with the pace of the times, integrated the countryside into the characteristics of the times according to the actual situation of his hometown, and connected agriculture to the network elements, helping to turn the villagers into "new farmers of the times", and doing his best to contribute to the development of his hometown.
Source: Heilongjiang Daily (reporter Li Bo)
