Xilin Gol, Inner Mongolia: It is the peak tourist season all year round
From the bonfire jumping to the "belly bag meat tube enough", from the "snow subject three" to the little rider singing red songs, China's horse capital Xilinhot, Baoligen Sumu "Ma Chao" field, the silver wrapped galloping horses not only attract online and offline audiences, but also drive a series of cultural and tourism activities. In winter, although the Xilin Gol League of the Inner Mongolia Autonomous Region is frozen for thousands of miles, it is also hot......
Recently, the much-watched "Ma Chao" league has been held in Xiwuzhumuqin Banner, Zhenginji White Flag, Xilinhot City, Sunit Right Banner and other places, which can be described as popular every week, and the hot list every week, the popularity of the event and the brand influence of "Vast Grassland Xilin Gol" have increased rapidly, so that the "tepid" of winter cultural and tourism resources has gradually shown its unique charm.
The report of the 20th National Congress of the Communist Party of China pointed out that we should adhere to the cultural and plastic tourism and the tourism to promote the in-depth integration and development of culture and tourism. In 2023, Xilingol League will seize the opportunity of comprehensive recovery of the tourism market, plan ahead, scientifically study and judge, and make decisive decisions, focus on strengthening tourism supply, comprehensively improve service quality, inject new vitality and new momentum into the tourism market of Xilingol League, realize the steady increase in the number of tourists in summer, and continue to increase the popularity of tourism in autumn and winter. In the first three quarters of 2023, Xilingol League received 12.322 million tourists, a year-on-year increase of 156.9%, 16 percentage points higher than the national average. The comprehensive tourism income exceeded 30 billion yuan, a year-on-year increase of 147.2%, 6.3 percentage points higher than the national average.
Plan and move, ready to go. Since the beginning of 2023, Xilin Gol League has repeatedly dispatched the all-for-one and four-season tourism work to escort the recovery of the market and the peak tourism season. It has successively made continuous efforts in the fields of cultivating advantageous business formats, standardizing operation services, creating a tourism environment, and launching high-quality brands, exploring a new and effective path for the high-quality development of the cultural and tourism industry in Xilin Gol League.
Since the start of the Beijing-Tianjin-Hebei Mengjinlu Ice and Snow Short Track Rally in February, Xilin Gol League has focused on seasonal hot spots, arranged a series of Naadam activities in summer and winter in an orderly manner, and interspersed with CCTV programs such as "Avenue of Stars - Summer Starlight Night", "Hello Life", "Summer of Young - Prairie Night Song Party", etc., and the series of activities have taken turns to set off a hot upsurge.
Make the journey fast and let the tour slow down. A "rainbow highway" that crosses Wangwang Mountain to Banla Mountain - West Wuzhumuqin Banner No. 99 Highway allows groups of self-drivers to stop, explore and check in in the hinterland of Xilin Gol. In order to realize the "tourism multiplication plan" and improve the tourism transportation network, in 2023, Xilin Gol League will intensively open tourist charter flights and special tourist trains, and cooperate with Chifeng City, Ulanqab City, as well as Zhangjiakou City and Chengde City in Hebei Province to promote the "integration of Bashang tourism". At the same time, the service quality of 32 star-rated post stations has been upgraded, the two scenic spots have been driven to complete an investment of 250 million yuan, and more than 50 infrastructure projects have been improved.
In 2023, Xilingol League will successfully host the 33rd Tourism Naadam of the Autonomous Region, leveraging the cultural tourism consumer market with traditional cultural symbols. Only three days after the opening of Naadam, the tourism revenue of Xilingol League exceeded 1.1 billion yuan, the number of tourists received exceeded 500,000, and the exposure of the whole network exceeded 400 million. Naadam in 2023 is no longer just a "doorstep" of the grassland.
In the preparation and holding of the autonomous region's tourism to Naadam, Xilin Gol League promotes the in-depth integration of culture and tourism, transforms the advantages of tourism resources into industrial development advantages, and fully excavates the economic driving value, product promotion value and network traffic value behind the series of activities.
On the first day of the live broadcast of the Oriental Selection e-commerce platform in the Ulagai grassland, the anchor explained that 20,000 orders of beef jerky were sold out in only 8 minutes, and the sales on the first day reached 55 million yuan. In the 21 Naadam series of activities, in addition to traditional events and performances, a number of new forms of cultural tourism such as the grassland camping season and the Internet celebrity Naadam have also made a name for themselves and gathered popularity, setting up special agricultural, animal husbandry, cultural and tourism commodity stores such as "Xilin Gol Impression" and "Xilin Gifts", introducing enterprises to carry out wedding photography and travel photography services, attracting investment in the construction of the "Madu Night City" night market, integrating characteristic products, and enriching tourism supply. Since 2023, the Xilingol League has encouraged and supported all banner counties and cities (districts) to give full play to their comparative advantages and create new engines and growth poles for their respective tourism industries.
Relying on the superior resources of forest health care and hot spring recuperation, Duolun County of Xilin Gol League launched the Suji project on the west bank of Tianhu Lake, started the construction of the locomotive town visitor center and ecological parking lot, opened a 29-kilometer cross-country loop on the whole line, and the 300-kilometer equestrian crossing project "1 base + 9 post station" around Duolun began to take shape.
The Ulagai Management Area coordinated online and offline resources, and cooperated with CCTV to hold large-scale cultural dance, poetry and painting creative shows, as well as homestay plot interactive reality shows such as "Watching China Ulagai Special Program by Bus" and "When Peony Flowers Bloom", and carried out the activity of "100 Internet Celebrities Entering the Grassland", effectively expanding the source market.
Focusing on the theme of "tourism + research + popular science", the first "Starry Sky Grassland" theme cultural tourism festival and astronomy enthusiasts starry sky conference were held, attracting nearly 300 experts, scholars and astronomy enthusiasts from all over the country to enjoy the magnificent summer night Milky Way, and launched the "Starry Sky Grassland, Starry Sky Grassland - White Flag" cultural tourism business card.
