The "2023 Beijing Green Life Season" will be officially launched on September 15
On the morning of September 9, the "2023 Beijing Green Life Season", guided by the Beijing Municipal Development and Reform Commission and hosted by the Beijing Energy Conservation and Environmental Protection Center, released the overall activity plan at a press conference. The reporter learned that the "2023 Beijing Green Life Season" activity will be officially launched on September 15 and meet the general public, and the event will last for one and a half months.
The event released the main visual and logo content of the "2023 Beijing Green Life Season", and set up a total of eight sections of "Green Life, Green Future, Green Travel, Green CD-ROMs, Green Office, Green Landscape, Green Finance, and Green Carbon Credits" to promote energy-efficient home appliances, water-saving products, new energy vehicles, green smart home products, green tourism products, waste reuse, etc., covering residents' daily food, housing, transportation, travel, and shopping. During the event, the "2023 Beijing Green Life Season" collaborated with various industries to launch different forms of activities to popularize green lifestyles and advocate citizens to participate in carbon reduction.
Six highlights to achieve a green feast
With the rise of the concept of green development and green lifestyle, the eight sections of the "2023 Beijing Green Life Season" will lead a number of enterprises to present a scene of good looks, good food, fun and good shopping; A green carnival feast with culture, attitude and experience, with wonderful activities and highlights.
First, the "Green Life Joint Promotion Mechanism" was launched to make the voice of "green life" louder. This year, the organizers will work with the co-organizers to jointly launch the green life promotion mechanism, with green development as the premise, green transformation as the goal, and green life season brand activities as the carrier.
Second, technology and culture empower to make "green life" more attitude. This year, Beijing Green Life Season will join hands with Beijing Museum of Ancient Architecture, Daxing Airport, Beijing Huiju, Xiaopeng Motors, Xique B&B and many other businesses to jointly create a series of activities such as "Green Life Season" by Yuan Xiaoyuan, and experience a green journey covering a variety of life scenarios such as food, housing, transportation, travel, and shopping in an immersive way. This is not only an action called for a green and low-carbon lifestyle, but also a journey of green and smart exploration. Through a series of activities, all participants will discover green wisdom in an immersive experience, and everyone will strive to be a practitioner, leader and advocate of green development and low-carbon life.
Third, online + offline activities will be launched at the same time, making the "green life" scene richer. The Beijing Green Life Season and the co-organizers jointly held online and offline activities, which were wonderful and involved in multiple life scenarios. The Mini Program adds the content of the emission reduction team to enrich the forms of public participation in carbon reduction; Jointly launched the online "Small Meal" and "Reduce the Use of Disposable Tableware" national challenge with "Ele.me", and at the same time, 100,000 co-signed seals will be placed offline to call on more people to participate in a green, low-carbon, energy-saving and environmentally friendly lifestyle; The "Green Planet" has been jointly created with Huiju Shopping Mall, and the mascot of the green life season will lead everyone to visit the "Green Planet" and explore the knowledge of "green energy saving" and "low-carbon energy saving" in this low-carbon, environmentally friendly, green and energy-saving "planet". Din Tai Fung's 500 early adopter coupons will present a feast of green and organic food; As the designated car for the main activity section of the "2023 Beijing Green Life Season", Xpeng Motors will bring you a different low-carbon and environmentally friendly driving experience; Huawei's whole-home smart home will make you feel the modern life under green and smart conditions. At the same time, companies such as Eurotime Watch Gallery and Dadi Cinema will jointly issue threshold-free coupons with the Mini Program to create a green living atmosphere in an all-round way from various life scenarios.
Fourth, domestic heavyweight media reports have made the "green voice" more powerful. This event enhances the participation and experience of the event through the "offline experience + online live broadcast" mode. At the same time, we will increase publicity efforts and carry out multi-level and three-dimensional communication throughout the event through domestic heavyweight mainstream media, new media, and television media.
Fifth, experts from various fields will gather to make the "Green Life Season" public welfare brand stronger. From the composition of the "Experience Officer" group of the boutique route to the planning, organization and implementation of activities in each sub-sector, the 2023 Beijing Green Life Season project has united senior scholars and experts from universities and scientific research institutions, as well as experts in the fields of cultural tourism, architectural design, new energy, social education, public welfare brand building and other fields and publicity fields to discuss the development of the "Green Life Season" brand.
Sixth, promote the application and practice of Beijing's carbon inclusive mechanism, so that the public's "green behavior" has more market value. Through the pilot project, we will explore the possibility of individual carbon reduction entering the carbon inclusive trading market, and explore a new way to use financial means to motivate the public to practice low-carbon behaviors.
In 2023, the Beijing Energy Conservation and Environmental Protection Center will continue to use the "Green Life Season" public welfare brand as the carrier, cooperate across borders, continue to work with enterprises to jointly build the "Beijing Model", promote the "Beijing Model", and comprehensively promote green transformation.
