The development of Beijing's convention and exhibition industry is closely linked to five keywords
The exhibition is an important carrier for the implementation of the strategic positioning of the capital city, an important platform for building a modern market system and an open economic system, and an important bridge connecting production and consumption, supply and demand, and international and domestic. In order to continue to expand the comprehensive driving effect of the convention and exhibition industry, the Beijing Municipal Development and Reform Commission and the Beijing Municipal Bureau of Commerce recently jointly issued the "Several Measures to Promote the High-quality Development of the Convention and Exhibition Industry in Shanghai" (hereinafter referred to as the "Several Measures").
"Several Measures" from the overall situation of service development, cultivate brand exhibitions that are in line with the national strategy; Empower urban development and enhance the level of exhibitions in line with the functional positioning of the capital; improve the hardware level, promote the construction of exhibition venues and supporting facilities; 24 specific measures were put forward in five aspects, including strengthening policy innovation, optimizing the development environment of the exhibition industry, strengthening organizational guarantees, and building a high-quality and efficient service system, to promote the high-quality development of the exhibition industry. A reporter from Beijing Youth Daily combed through the full text and found that the high-quality development of the city's exhibition industry is closely related to five keywords.
Keyword 1: bit
The development of the exhibition industry should be based on the functional positioning of the capital
北京The development of the exhibition industry should be based on the functional positioning of the capital，打造彰显首都特色的会展品牌体系。《若干措施》强调，首都发展会展业，在站位上要服务发展大局，培育与国家战略相契合的品牌展会。
Among them, the "Several Measures" clearly stated that the exhibition that has been finalized should continue to "expand", and further excavate and expand the functions of the "three platforms" of the China International Fair for Trade in Services (hereinafter referred to as the CIFTIS), Zhongguancun Forum and Financial Street Forum to incubate and cultivate brand exhibitions.
For the new platform of the exhibition that is being explored and operated, it is necessary to pay attention to "building", and it is proposed to build an international basic science forum based on Huairou Science City, an international energy transition and development forum in the future science city, and an international climate change and carbon emission reduction forum in the green exchange of the sub-center of the city.
For those exhibitions that seize the opportunity of international exchanges, we should focus on "cultivating". The "Several Measures" make it clear that during the preparation period of major events, the city will strengthen the docking with the central government units, embassies and consulates in Beijing, actively assist the venues, exhibition organizers and foreign economic and trade teams to connect and communicate, and plan to hold consumer exhibitions, industrial exhibitions and other exhibitions in Beijing. Actively organize the relevant departments and enterprises of the city to negotiate with foreign economic and trade teams to promote economic, trade and investment cooperation.
For exhibitions developed in response to the needs of strategic layout, it is necessary to "serve" well. The "Several Measures" pointed out that the coordinated development of Beijing-Tianjin-Hebei is a major national strategy. Beijing's convention and exhibition industry should serve the Beijing-Tianjin-Hebei industrial chain to strengthen the chain, supplement the chain, and optimize the chain, and plan a number of subdivided industry exhibitions around new energy, intelligent networked vehicles, industrial Internet, integrated circuits, biomedicine, power equipment and other fields, and carry out joint investment promotion of the industrial chain at home and abroad.
Keyword 2: melting
The development of the exhibition industry should be integrated with activities
A reporter from Beiqing Daily noticed that the "Several Measures" clarified the specific path for the development of the city's exhibition industry in integration.
First of all, the city's exhibition industry should be integrated with key industries. It is necessary to highlight and focus on the new generation of information technology, medicine and health leading pillar industries and integrated circuits, intelligent networked vehicles, intelligent manufacturing and equipment, green energy and energy conservation and environmental protection, blockchain and advanced computing, science and technology services, smart cities, and information content consumption characteristic advantageous industries, and cultivate and expand a number of international and branded exhibitions that are highly consistent with the direction of leading industries, such as the Intelligent Networked Vehicle Conference, the Medical Instrument and Equipment Exhibition, and the World Robot Conference.
同时，本市The development of the exhibition industry should be integrated with activities，《若干措施》提出要围绕影视、音乐、游戏、动漫、电子竞技等领域，以及文艺、体育等节庆赛事，加强与行业协会、俱乐部、专业公司的对接合作，培育一批电竞、动漫、国潮、极限运动等深受年轻消费人群喜爱的精品综合性活动。
In addition, the city's exhibition industry should be integrated with the consumption of the first show. For example, relying on exhibition platforms such as jewelry exhibitions, home expos, beauty expos, and wedding expos, it attracts domestic and foreign brands in consumer goods categories such as clothing, jewelry, beauty, jewelry, cultural creativity, and technology.
Keyword 3: built
Promote the construction of convention and exhibition venues and supporting facilities
《若干措施》明确提出，要Promote the construction of convention and exhibition venues and supporting facilities。首先要建设“硬件”。《若干措施》提出要加快推进顺义新国展二期会展中心建设。其次要建设“软件”。强调要提升场馆数字化水平。本市支持现有场馆进行智慧化改造升级，完善5G分布系统建设，实现5G全覆盖，拓宽联网带宽，满足大流量、5G+8K线上线下同步办展需求。支持场馆建设智慧管理平台等。
The "Several Measures" also clearly mentioned that the city should improve the accessibility of the exhibition venues through "building transportation". For example, in terms of optimizing and improving the transportation accessibility of the new international exhibition, it is proposed to speed up the construction of the second phase of the Beijing-Mi Expressway, and study and strengthen the rail transit connection between the capital airport, the new international exhibition and the central urban area. Another example is the rational planning and construction of transportation facilities around the Daxing International Convention and Exhibition Center. Build a multi-directional passenger and freight transportation organization, and promote the construction, upgrading and transformation of important road nodes such as the Daxing Airport North Line Expressway.
The "Several Measures" also proposed to build and enhance the supporting service functions of the exhibition. For example, speed up the construction of supporting facilities for the third phase of the new national exhibition.
Keyword 4: poop
Take multiple measures to facilitate the development of the exhibition industry
The "Several Measures" provide convenience for the development of the city's convention and exhibition industry in terms of policy approval, financial support and incentive policies, and then optimize the development environment of the convention and exhibition industry.
The "Several Measures" clearly reduce the time limit and simplify the process in terms of policy approval. For example, the "Several Measures" proposes to compile a list of integrated approval items for large-scale exhibitions and implement dynamic management. Compress the time limit for approval and review of all aspects of exhibition activities, comprehensively promote the construction of "one thing" integrated service scene for large-scale exhibition activities in the city, and realize "one set of materials, one form of application, one acceptance, and one window delivery". Simplify entry and exit procedures, facilitate the post-exhibition disposal of exhibits, and support the normalization of bonded exhibition and sales. For key exhibitions such as the CIFTIS, green channels, special windows for customs declaration of imported exhibits and special channels for inspection will be set up, and customs procedures such as declaration, inspection, sampling and testing will be given priority, and the inspection and release will be implemented.
In terms of financial support, the "Several Measures" require increased financial support for the exhibition industry. Encourage the city's exhibition enterprises to initiate the establishment of exhibition industry investment funds, focusing on supporting the construction and operation of venues, the integration of exhibition resources, and the incubation of exhibition brands. Innovate financial products and credit models suitable for the development characteristics of exhibitions, and promote the development of exhibitions and intellectual property pledges and other forms of financing. Support qualified exhibition enterprises to be listed on the national stock transfer system and listed on the Beijing Stock Exchange.
In terms of incentive policies, the "Several Measures" proposes to formulate incentive policies to promote the development of the exhibition industry. For example, awards will be given to exhibition projects that have been certified by international exhibition organizations such as UFI and ICCA.
Keyword 5: Xuan
Intensify the publicity and promotion of exhibitions
The "Several Measures" also make it clear that it is necessary to increase the publicity and promotion of exhibitions. For key brand exhibitions and key cultivation exhibition projects, increase the publicity and promotion of exhibitions. Support exhibition enterprises to cooperate with video platforms, integrate online and offline, and expand the audience. Encourage venues and exhibition enterprises in the city to cultivate high-level exhibition planning, project management, design marketing, publicity and promotion and other professionals.
