International Polar Bear Day: COFCO Coca-Cola invites you to run for public welfare in Sichuan

February 27 is the 14th "International Polar Bear Day", in order to better call on the whole society to pay attention to the protection of animals and ecological environment, many caring enterprises launched green and low-carbon environmental protection public welfare activities. COFCO Coca-Cola Sichuan, as a representative of caring enterprises, continues to help protect the ecological environment in the form of the "Healthy China" health campaign, and conveys the call to protect our common home with polar bears.

Recently, a fluffy, velvety "polar bear" appeared at the 2024 Meishan Renshou Half Marathon, and its cute image attracted the attention and check-in of many runners. On the race, countless runners and cute "polar bears" used their footsteps to let more people understand the importance of protecting polar bears and protecting the natural environment. "Although the polar bear costume is very cumbersome, it is very energetic to make more people pay attention to the conservation work!" said Xiao Wei, a member of the COFCO Coca-Cola Sichuan Running Group, who plays the role of a polar bear, and participates in various running activities held by the company every year, which is a different experience, hoping to arouse more attention from all walks of life to the protection of polar bears.

Protecting polar bears is like a green marathon, and it takes persistence and continuous progress. In recent years, COFCO Coca-Cola Sichuan has conveyed the concept of green and low-carbon to the society through sports activities such as low-carbon running, green cycling, and dog running, and realized the green relay year after year. As a national "green factory", in terms of its own development, the company pioneered the "nitrogen instead of carbon dioxide" project in the world, reducing carbon dioxide emissions by 1,200 tons per year and minimizing carbon emissions in the production process.

If you care for polar bears, all things in nature will live in harmony because of our actions. In the future, COFCO Coca-Cola will continue to work with more consumers and social partners to convey love and joy with their footsteps, interpret low-carbon life, and jointly protect a better home.