China Carbon Credit Platform

New energy materials market in the context of government and industrial investment: C-position dialogue

Source36kr
Release Time1 years ago

Welcome to"C position"It is a new channel created by CMC Capital team to share and communicate with entrepreneurial circles, technology industries and academia. Through this window, we pay attention to and record what is happening in the present moment, such as:Enterprise digitalization, industrial intelligence, business automation, driverless and intelligent vehicles, new energy technology, metaverseand a series of technology frontiers, entrepreneurial practices, and industry trend thinking in the field of science and technology, including industry dialogues, industry observations, investment views, etc. We expect to be characterized by open information sharing and honest deconstruction of opinions, with a focus on quality and continuous output.

On September 7th, CMC Capital held a meeting in Hefei, Anhui Province" Huawen Qingneng Phase I Fund "The inauguration ceremony officially announced the completion of the first carbon neutral equity investment fund's fundraising target of RMB 1 billion. At the ceremony, in addition to speeches from fund investors and management leaders and sharing of fund investment strategies, we also invited them 4 homes Representatives of entrepreneurs who have invested in and focused on CMC Capital and have made achievements in the field of new energy technology: Zhang Yan, co-founder and CSO of TageXia Zhubing, chairman of Anhui Jintong Capital and Anfu TechnologyLi Zhiyong, senior vice president of Wison Clean EnergyChen Liping, co-founder and COO of BroadSmart , together"New Energy Materials Market in the Context of Government and Industrial Investment" A roundtable discussion was organized on this topic. In this issue of C, we will share with you the wonderful insights from this discussion.     

从左至右:CMC资本董事总经理顾晓立、Zhang Yan, co-founder and CSO of Tage、Xia Zhubing, chairman of Anhui Jintong Capital and Anfu Technology、Li Zhiyong, senior vice president of Wison Clean Energy、Chen Liping, co-founder and COO of BroadSmart

Conversation collation

Gu Xiaoli:

Today's session will focus on four themes: 1) about the advantages of Anhui Province for industrial landing; 2) the development trend of new energy and new materials; 3) the introduction of excellent overseas technology; 4) domestic new energy enterprises going out.

Let's move on to the first topic. CMC Capital invested in Tagge in 2019, and we would like to congratulate Tagge on successfully obtaining investment from Hefei Production and Investment in the first half of this year, and we also understand that the next step is to move their headquarters to Hefei. I believe that in this process, many local governments should have thrown olive branches to Buge, and we are very curious to know, for what reason, Buge finally chose Hefei to land?

Zhang Yan:

In fact, in the process of landing the headquarters, Tage has communicated with no less than five quasi-first-tier cities, and finally chose Hefei, first of all, Hefei has a very good business environment, Hefei's leaders are very understanding of the economy, understand the ecology, have the belief of long-termists, and can combine the actual and planned implementation, so they dare to take responsibility, dare to innovate, and the policy can also be sustained and stable. I often ask the leaders of Hefei, what do you think is the biggest reason why Hefei is at the forefront of the country? They say that every government leader dares to take responsibility, policies are continuous, and we embrace innovation. For entrepreneurs, policy continuation is a reassuring pill, let us be steady, some people are optimistic about our backs, we just have to rush forward.  

In the current capital market environment, financial support is also a very important element for startups. On the one hand, it is the professionalism of government and industrial capital, and on the other hand, it is abundant. In the process of contacting industrial capital in Anhui and Hefei, we found that the professionalism of local industrial funds such as Hefei Industry and Investment is no less than that of any market-oriented fund, and the overall efficiency is very high. In terms of adequacy, everyone also knows that well-known domestic funds are either already in Hefei or on the way to Hefei. The two reflect each other and become a flywheel of positive feedback.  

In addition, Hefei also has a lot of element resources, such as the University of Science and Technology of China and other top universities, excellent human resources and entrepreneur resources, as well as industrial policies, financial support, etc., of course, specifically for Tage, there are also rich upstream and downstream resources of the industrial chain, such as conch cement in Wuhu, sand and gravel aggregate mine in Chizhou;  

We often mention: strong chain complements chain, which Hefei has really practiced. We all know that the changes in Hefei's industry in recent decades, first starting from white electricity, and then going to LED according to the strong chain supplementation chain, then to chips, and then to the current new energy, new materials and so on.  

We have also been committed to establishing the ecology of intelligent mines, hoping to become the main enterprise of this ecological chain, we have obtained a lot of core CVC investment in the industry, and have also gathered a number of ecological enterprises, we come here, and we are very happy to bring the ecological resources of Buge here, I believe that the addition of Buge can help Anhui and help Hefei strengthen the chain to supplement the chain. The first answer sheet handed over by Buge now is that we have just completed the C+ round of 400 million financing, of which the largest domestic energy company National Energy Group has also invested in Buge.  

Gu Xiaoli:

Thank you Mr. Zhang, as Mr. Zhang said, the perfect industrial chain and friendly government-business relations are not only Tage, but also an important reason why CMC Capital finally chose to settle in Anhui and Chuzhou. The fund can settle in Chuzhou City, Anhui Province, which is inseparable from the full support and help of Jintong Capital. We all know that Jintong Capital has deeply cultivated the local area of Anhui, invested in many excellent enterprises, and achieved very good results. I would like to ask Mr. Xia, in your opinion, what are the important reasons why Anhui Province can lead other provinces in the field of venture capital?

Xia Zhubing:

Whether Anhui is leading all parts of the country, I dare not say, I just think that Anhui's innovation and entrepreneurship have received a lot of attention in the country in recent years. As an Anhui native, I am proud and proud of this. Anhui Jintong Capital, as a fund manager deeply engaged in Anhui, has been established in 2013 for exactly 10 years, and we coincided with the rapid development of Anhui, especially represented by Hefei, in the past ten years, and Hefei has grown from obscurity to fame. We were fortunate enough to be a part of it, and we really had a lot of feelings and experiences.  

In the past ten years, Anhui's accumulation, the most important background of the times is Anhui's integration into the Yangtze River Delta, which is a big strategy. In the 90s, we in Anhui proposed to develop the Anhui River to echo Pudong, but in that era, it may also be that Pudong's spillover capacity was first undertaken by Su Xichang, and Anhui Hefei is still a little far from Shanghai. With the development of more than 20 years, the Yangtze River Delta region has become a pole of economic growth in China and even the world, and Anhui's strategy of integrating into the Yangtze River Delta is an opportunity of the times.  

Secondly, the advent of the high-speed rail era, in the past, Hefei's transportation was very backward, neither relying on large rivers nor trunk railways, so it has been developing relatively slowly. The era of high-speed rail has connected Anhui and Hefei to the whole of China. Anhui high-speed railway mileage is the second in the country.  

I think these two are prerequisites and necessary conditions; in terms of sufficient conditions, Anhui has a deep foundation of scientific and technological innovation, and is represented by the University of Science and Technology of China, the Hefei Institute of Materials, the Chinese Academy of Sciences, and the University of Technology, and is the source of new technologies. Many of the scientific research achievements here used to spill over, because Anhui's carrying capacity was relatively weak in the past, and many of them spilled out. However, in the past decade, more and more excellent technology and scientific research teams have settled in Anhui and taken root and thrived because of the stronger carrying capacity of Hefei and Anhui. The benign interaction has attracted more and more innovative enterprises from the north, upper and deep, to Hefei and to Anhui, which is a very important and sufficient condition.  

Also, as everyone just mentioned, Anhui's business environment has been particularly good in recent years, and the industrial level of government cadres at all levels has been very improved. We do funds, often attract enterprises from outside the province to Anhui, entrepreneurs talk to government officials, and find that many government officials in Anhui are not only enthusiastic about attracting investment, but also talk about industry and enterprises, and have a strong understanding of the industry, and can achieve equal docking with entrepreneurs. This also gives many entrepreneurs confidence and dares to settle their enterprises in Anhui.  

It is also very important for the provincial party committee and the provincial government to pay attention to the role of capital in double recruitment and introduction. Many people think that Hefei's capital investment model is very successful, and now the capital investment of the whole Anhui is in the ascendant, including CMC Capital and Li Zong can come to Anhui today. It is the rapid development of Anhui that has been able to attract a large number of outstanding entrepreneurs and teams such as Mr. Li, who would not have been willing to come if it had been five years ago. Today, being able to gather so many outstanding entrepreneurs, including those on stage, to Hefei for a meeting also shows that Anhui is very attractive in the country. As a local enterprise in Anhui, we at Jintong Capital are very willing to cooperate with these outstanding entrepreneurs and enterprises that are new to Anhui. Thank you! 

Gu Xiaoli:

Thank you Mr. Xia for sharing wonderfully. With such a fertile land as Anhui, we CMC have ambitions and are very confident to further enhance Anhui's leading position in the national new energy field. I also want to take this topic to enter the second part of the discussion, and I want to talk to you about some development trends in new energy and new materials. As we all know, Buge is a leading technology-based enterprise in the field of unmanned driving in mining areas, and we also understand that Buge proposes a very important development direction of "unmanned + new energy" in the next stage. Today, I would also like to take this opportunity to ask Mr. Zhang again, how does unmanned driving drive the development of the new energy industry? 

Zhang Yan:

Unmanned driving and new energy in the field of open-pit mines are a pair of inseparable CP, but these two lines have a first. Because mines have an innate need to pursue safety, the accident in Alxa in February this year brought the topic of open-pit mines and safety to everyone's vision. The introduction of unmanned driving in mines provides the essential safety of unmanned people. The second is the replacement of machines, and the labor cost that can be replaced by unmanned vehicles in mines may reach 300,000, or even 1.5 million / car / year. Therefore, these two are the most core pain points, that is, safety accidents and the inability to recruit and control people.  

Therefore, as early as 2020, eight ministries and commissions of the state issued the "Guiding Opinions on Accelerating the Intelligent Development of Coal Mines", indicating that before 2025, open-pit coal mines should be unmanned, so unmanned will run ahead of new energy. Because in the process of unmanned, we disassemble its entire cost item, replacing people is a more urgent demand, but labor only accounts for 15-20% of the cost, and the use of new energy, can save 40% of the cost.  

Driverless driving has driven the upgrading of vehicle-end technology, and the penetration of new energy has gradually expanded from passenger cars on public roads to commercial vehicles, and then to commercial vehicles with closed tracks, and the mature inflection point of the two has been superimposed to such a combination point. Major provinces with more open-pit mines, such as Xinjiang Autonomous Region and Inner Mongolia Autonomous Region, have also successively issued policies in the past two years, vigorously promoting new energy and unmanned driving.  

In February 2022, Buge achieved the first 24-hour normalization of safety officers, which we call all-weather unmanned transportation, and has been in continuous operation for a year and a half, and its stability and reliability have reached a certain level. The application of new energy in the field of commercial vehicles has also reached an inflection point of technological maturity, and I think this year is the best time for Tage to launch driverless + new energy vehicles. Let's think about it, mines are traditional energy, and now we use new energy + intelligence to do the transformation of traditional energy and carbon neutrality, which is a very cool thing in itself.  

Gu Xiaoli:

Indeed, Mr. Zhang's sharing also opened our eyes, but we did not expect that unmanned driving and new energy could also make such a bright spark. In this way, the new energy industry does involve all aspects, in addition to the technology on the main chain, there are many other opportunities and technologies for us to expand. We know that Xia Zhubing Xia, in addition to the chairman of Jintong Capital, another identity is the chairman of Anfu Technology, which was previously the famous Nanfu Battery. Maybe everyone will think that alkaline batteries or consumer batteries are a very mature industry, in the view of Anfu Technology, what are the opportunities for technical iteration in the field of consumer batteries? 

Xia Zhubing:

Nanfu Battery is indeed a well-known enterprise in China, and I am very proud and proud as the chairman of Nanfu Battery. Since 1992, Nanfu Battery has been the first in China in the alkaline battery market for 30 consecutive years, reaching a market share of more than 80%. As a consumer product, it is estimated that in addition to Moutai, there are few brands in China that have been ranked first in market share for so many consecutive years. Although Nanfu Battery is very small and inconspicuous, we have been the first in China for 30 consecutive years, which is a very remarkable enterprise! In 2021, through capital operation, André, a listed company on the main board in the past, acquired Nanfu Battery through asset restructuring. After the acquisition of Nanfu Battery, the name of our company has been changed from André to Anfu Technology, and the core asset of Anfu Technology is Nanfu Battery.  

The technology of small batteries is a technology that has appeared since the 60s, and now sixty or seventy years have passed, and the technology has been upgrading and iterating, but its chemical structure has not made much breakthrough, that is, the past carbon-zinc batteries, to alkaline manganese batteries. In the field of alkaline batteries, it is not modest to say that the technology and process accumulated by Nanfu should be the first in China. At the beginning of this year, we launched the 4th generation battery of the Energetic Ring 4, which we promoted on CCTV's "China Poetry Conference" program, promoting the latest product of the Energetic Ring 4. At present, it can be confidently said that this battery is the best battery in the world, and many indicators tested in the laboratory are ahead of the world's first international brand battery.  

In the absence of a major breakthrough in the current technology, our technology can be said to be close to the peak of the industry, and there should be no updated technical iterations in the foreseeable future. If you want to change the performance of chemical batteries, you must develop new technical routes, and Nanfu has decades of technical accumulation and is also making new breakthroughs. Mainly do consumer lithium batteries, suitable for some batteries of smart wearable devices now.  

In general, Nanfu battery as an excellent national brand, as a consumer goods brand, alkaline battery itself technology has indeed been difficult to have a large space for upgrade, but Nanfu battery as an excellent national enterprise, Nanfu's scientific research team has been strengthening technical research and development, do technical reserves, develop more new products adapted to the requirements of the new era, adapt to the requirements of new consumers. Thank you.  

Gu Xiaoli:

Some of the technologies that China has mastered earlier are already leading in the global field, but there are many other technologies, and China is still lagging behind overseas, so it is very critical to introduce overseas technology. Like Mr. Li here, Wison's clean energy's offshore breeze business led by him, and a broad-bozhixing led by Mr. Zhang, are typical representatives of the introduction of advanced technology in this field.  

 First of all, I want to ask Mr. Li, when it comes to Wison's floating sea breeze technology, the root cause is the acquisition of an American company called Holden in 09, why did Wison choose to acquire this American company, and how to absorb and transform these overseas technologies after the acquisition? 

Li Zhiyong:

To be honest, when this technology was acquired in 08, it was mainly based on the entire macro environment at that time or oil and gas energy, because the development of offshore oil and gas began to go to the deep sea, in the deep sea, China did not have this technology at that time, and the shallow sea oil and gas development project has been fierce competition. This is very similar to the sea breeze we do today, everyone is doing fixed sea breeze, the industry is so serious that there is really no threshold, everyone has rolled to the point that the roll can not move, all fight price wars, and some began to cut corners, eventually causing quality problems. Wison's thinking back then is consistent with our idea in the offshore wind power market today, that is, to find differentiation, we cannot entangle in this low-end market, we must pursue technological leadership and quickly enter the high-end market. One of the best ways to get ahead of speed is to discover and buy a technology, translate it and apply it.  

So the idea was to buy a deep-sea technology and use it in deep-sea oil and gas development, because our greatest ability is to translate this technology into application, engineer it, and then build it with the help of China's manufacturing capabilities. So the acquisition was made from this point of view.  

But the energy industry is also changing, especially after the Copenhagen climate agreement, 12 years began to significantly shift to carbon reduction, accelerate the transition to new energy, at this time oil and gas began to go down, so this technology has not played the value expected for a few years, but we still did a deep digestion and absorption of deepwater technology, on this basis, self-research and development. I remember that it should be from 17 years ago, and began to apply and transform this technology to the direction of deep-sea wind power, that is, floating wind power platform technology. Because the original deep-sea oil production is floating at sea, the above is the oil and gas platform, the transformation of this technology is simply to remove the above oil and gas platform, put a fan, but in fact, it is not simple at all, but also to adapt to do a lot of changes, such as the stability problem caused by the center of gravity of the fan, and the platform and wave resonance problem, etc., we have made many improvements and iterations on the basis of this technology.  

When I first bought technology, I may not be able to see the accurate direction of the next few decades, but we think that the reason why we can grasp the entire forward-looking direction relatively well at that time, I think there are two points of experience, the first point is that we have to transform it through rapid buying, and directly jump out of this vicious competition and low-end competition. Second, after getting this technology, it is necessary to transform it, and according to the changes in the external environment, it should be transformed and digested in time to form an industry application.  

Gu Xiaoli:

Indeed, the introduction of overseas advanced technology is a trend, and how to integrate with the market after the introduction is also very important. Founded by George and Mr. Chen present, Broadbot Intelligence is also a representative enterprise of overseas elites returning to China to start a business. A company that provides artificial intelligence technology for UAV inspection wind turbines. What was the reason why you decided to leave Microsoft to start a business in China, and in this process, what advantages do you think are as a returnee entrepreneur? 

Chen Liping:

I think the reason why returnees returned to China to start a business and why CMC came to Hefei, Anhui Province today, everyone thinks the same. In fact, what everyone yearns for, as one sentence says, follow the trend, where this trend is, people will go, and then where the resources are, where the enterprise will gather. So before I was talking to Mr. Zhang of Taige, she is a very good investment ambassador, as soon as we met, she began to attract investment, saying whether you want to come to Hefei, if you want to come, you come to me, I will introduce you. So I think the aggregation effect is very similar.  

I returned to China at the end of 13, first worked at Microsoft in Beijing for more than two years, and then resolutely decided to start a business, a very important reason is also because of the Chinese venture capital environment at that time, and the blessing of capital. So in this process, I am also very grateful to Mr. Gu, especially Mr. Li's trust, I think it is very important that just having ideas is not so important, to implement, but in the process of implementation can meet nobles, just like CMC and Anhui can be together, I think it is the time to follow the trend, when all the good things get together, you can burst out more vitality, this is really to follow the trend.  

The second question: What kind of advantages will returnees have in entrepreneurship? At that time, I thought the better advantage was that we have many overseas what we call friends & family, that is, relatives and friends, such as the computer vision industry of artificial intelligence, who are the top experts, how can we find these people? For example, our CTO, he is CMU's master's Ph.D., Carnegie Mellon's current computer Science, that is, the dean of the School of Computer Science is his mentor. So in this case, we can quickly identify what kind of experts, what kind of system, what kind of talent is needed by the company, in other words, where we land, that is, what kind of talent is needed by the local local government or industrial environment, and a background like ours can quickly generate a lot of such links. If you need to do a lot of such overseas knowledge group docking, in fact, there are some overseas study backgrounds, some overseas alumni association resources, it will be very convenient, especially I think including in China, 985, 211 graduates want to go to where to do internships, or after the internship may want to continue to go to the sea for further study, in fact, this is also a certain advantage for attracting talents.  

Gu Xiaoli:

In the past two years, we have indeed seen many teams with overseas advanced technologies return to China to start businesses, but at the same time, there are also many domestic new energy enterprises going out, and the process of going out is not a smooth road. Therefore, the next stage of the problem is also to hope that the leaders can share what pits they have stepped on in the process of going out, and what experiences can be shared with us.  

First of all, I would like to ask Mr. Li of Wison Clean Energy, today we learned that Wison's core business has been overseas, and it is already a very successful enterprise going out. I would like to ask what difficulties and obstacles Wison encountered in the process of going to sea, and what external organizations provided support and help in this process? 

Li Zhiyong:

Strictly speaking, for Wison, internationalization has just begun. There are both active and passive reasons for the market focus to shift overseas. The passive reason is that the domestic market competition has a trend of involution, I think our industry competition will easily enter some relatively low-end levels, relying on price, relationship, and wine volume, and after the fight will not return the money situation, money is delayed again and again, the capital chain is broken. This is different from Wison's positioning, Wison is really unmoved in such a market environment. So in fact, this is more or less helpless, Wison is forced to gradually shift its business focus to overseas markets. But on the other hand, China is a very large market, there are enough opportunities to attract talent, and after all, there is still a patriotic feeling. Therefore, Wison's internationalization is still based on the incremental expansion of domestic business, and it is also based on China's industrial base to develop overseas, which is one aspect.  

In terms of initiative, I borrowed the trend that Mr. Chen just mentioned, and now it may also be the moment when our country gradually moves to the high-end industrial chain, China has a certain international radiation and influence in the international market, and is related to the national strength of the entire country, the entire national industrial development, and the supporting supply chain. When these conditions are met, we are willing to go overseas to make a series of attempts.  

For the internationalization process of Chinese enterprises, there may be discomfort in language or cultural habits in the past, but in recent years the progress and development has been rapid, I think everyone is also integrating into the international market, including from the market rules, industry standards, all aspects are also qualified, so for us we will be willing to take the initiative to make such an attempt and go international. But this road is actually both entangled and difficult, manufacturing is very hard to do, especially the industrial manufacturing we are engaged in, everyone will pay less attention to daily life, so many people do not understand, maybe this industry is not an investment hot spot, but it is both professional and very hard. The same is true in foreign expansion. In foreign countries, the initial stage that everyone may go through is to go to the developing countries of the "Belt and Road", such as: Africa, the Middle East, and to pick up those that Japan and South Korea do not do, we undertake these, which used to be like this.  

In this process of internationalization, we have also had many setbacks, but today's achievements and experience are also made by falling heads. For example, we recently received orders from ENI, one of the world's largest oil companies, which is Petronas, and possibly well-known energy companies such as ExxonMobil and SHELL, which are also very interested in us, creating conditions for us to further enter the high-end international market.  

In addition, like the offshore wind power business, the very important market in the future is overseas, especially in southern Europe, northern Europe, as well as North America, Japan and South Korea, which are all markets we will do in the future. When our market customers gradually move from developing countries to relatively high-end markets, it is important that customers trust you. These high-end customers think that China is still the same as it was 20 years ago, and it is difficult to gain his trust. What we can do is make some concessions appropriately, give better conditions, lower prices, and as long as we have the first opportunity to enter this market, we can prove our worth. If one is successful, the rest will be smooth. There is a process for this. There is a price to convince customers to trust our technical capabilities, to trust our ability to perform contracts, and to trust all aspects.  

The second lesson, perhaps more important, is the choice of this partner for internationalization. Especially when we do this kind of large-scale equipment, it's a bit like big countries and heavy weapons. These large-scale equipment is not so simple, equipment after the completion of manufacturing and export in China, but also commissioning, installation, after-sales service, offshore oil equipment with ships may involve a series of problems: whose ship to use, whose insurance to buy, where is the port and so on. So it's very likely to find partners, especially local partners. This partner is key, that is, everyone has to build a trusting relationship, and he can help you get a lot of things done. I think the more challenging thing here is the business rules and cultural communication, and the cultural differences are quite large, especially some details. What impressed me more was that in a country, there is a local Muslim custom that you must wash your hands with running water, and if you do not pay attention to washing your hands, the water is spilled on people, which is disrespectful to people. There are a lot of things like that. Building trust, finding partners, and securing partners in the middle of the cultural process is also a big challenge.  

Another challenge that I think is bigger is trade barriers, to be precise, trade barriers under the agreement. It seems that on the surface they are in line with various agreements, but it will involve some invisible trade barriers, such as the European carbon border tax that will be fully introduced in 26 years and has now been partially implemented, which is quite a big challenge for China, especially for companies like us that do heavy equipment. We noticed that in the industry, domestic companies with foresight may have begun to make preparations in this regard, but I have returned from communicating with customers and market research, and I think that the domestic preparation is not sufficient, and I will soon see it have a great impact. Of course, the carbon border tax is also related to our entire industry, and our domestic carbon market, which may be that everyone as the same industry, or Chinese companies will face some challenges in the future.  

I think for China, it may be a very good opportunity for everyone to go overseas, but don't take it lightly. I call on Chinese companies to go overseas and stop doing the kind of low-end industry that sells clothes, I think we should do some high-end ones, because we now have the ability in all aspects, and this kind of low-end competition is actually a huge consumption of our resources, and there is no need.  

Gu Xiaoli:

Thank you, Mr. Li, in response to your answer, I would like to ask another question, I very much agree that one of the important ways out of China's exports in the future is to go from low end to high end. But one of the barriers in this process is the problem of trust, and at present we can use such means as price for market, but do you think that to solve the trust problem in a real sense, how long is this road for Chinese companies? 

Li Zhiyong:

If from a purely commercial point of view, the trust thing is also very simple, everyone has trust after a long time of cooperation, but you can't hurt him once, what you say is to throw the ground. We have some lists to do is a loss of money, a loss of tens of millions of dollars, but you also have to do it, because you are reputable, you lose money to do, he also knows, everyone does business is heart-to-heart, knows that you lose money, the next opportunity will make up for you. There are many times when we are not a zero-sum game, and I think from this point of view, there are still business ethics or basic business ethics in world trade, and I am still optimistic about this, and I don't have to worry about it.  

I think what I am more worried about is that in international cooperation, there is now a trend of anti-globalization, but it seems that international cooperation must be done. Because it is impossible for an industry, a technology, a certain link in the middle of a supply chain can come from a single country, this is unrealizable, and there is also the problem of international industrial transfer in the middle of international cooperation, which is actually very much related to the current political environment, but I personally think that from a business point of view, everyone will adapt to and find new ways and methods in the new environment, strengthen international cooperation, at least will not expand the negative impact. In fact, business people are very smart, and they will have many ways to overcome difficulties.  

 We also have an understanding of these difficulties, but we don't have to be afraid of them, we just need to face them head-on. In general, I am optimistic about the revolution, but it would be nice to be cautious in specific matters.  

Gu Xiaoli:

In addition to Wison, in fact, half of today's wind turbine business of Broadbo Intelligent also comes from overseas, and Mr. Li also shared some of the problems they have encountered and some obstacles they have encountered. What experience is worth sharing in the process of going overseas, and then what capabilities does the team need to exercise in this process? 

Chen Liping:

I very much agree with what Mr. Li shared. A big problem for Chinese enterprises going overseas, I agree with Mr. Li, is actually time, time itself is to verify whether the company's people, products, systems, and organizational structure are ready. We are lucky, the company has been established for six and a half years, overseas business has actually begun to develop since four or five years ago, our Asia-Pacific sales leader and North American sales leader has not changed, all users know that your technology looks good, may give you a small opportunity, try a $50,000, $100,000 list, to today in some countries, we can do two or three million dollars in software services for single customers, in fact, this itself is time to stay up. But in this process, whether it is a small-scale verification, or a large layout of one country, and then the layout of multiple countries. No matter how big or small the country is, let's say we do some solutions in the retail industry, even in Myanmar, we have to go. No matter how big or small the customer, as long as your global customer has a presence in the Asia-Pacific region, he needs you to go, and you have to go with it. We hired a female employee in Singapore, she has been following us for 5 years, she loves your product, trusts you, she is also interested in the industry itself, willing to give, whether the employee trusts you, this is very important. If you say to change a sale every year, even if it is a high-paying hire, it is very professional, but this does not actually make users trust you, because you change every year.  

The second point is that when going to sea, embassy resources are very important. In the three years of the epidemic, we have not been able to go to Europe, but we have done three mergers and acquisitions in Europe, which is also thanks to the trust of investors, why we can complete this merger and acquisition when we can't go abroad. In this process, in fact, the acquisition we made in Denmark was strongly supported by the embassies and consulates of China and Denmark. If you go to sea, you must know how to use these resources. Through the Chinese staff of the Chinese Embassy in Denmark, we have helped us find Chinese lawyers in the best Danish law firms and Chinese partners in the best Danish audit firms.  

Some of our client companies are actually much older than us, they are companies that have been in their teens or twenty years, and we are equivalent to using Chinese technology to go overseas, on the one hand, to supplement the market, on the other hand, to cooperate with everyone, so we are very similar to Mr. Li. So the next similar to German power, Denmark electricity, these European central state-owned enterprises, are also 3 or 5 years of contract orders are in our hands, I think this trust is not by doing PR to make, more by piling up a list. It is the trust in our technology, service team, and reputation. I agree with what Mr. Li said earlier, not every list will necessarily make money, you must make investment at the beginning, but customers will remember in their hearts, know how you are, and will keep pressurizing you, so that they can grow together.  

Gu Xiaoli:

Thank you leaders for your wonderful sharing, we have benefited a lot today. In this process, we not only experienced Anhui's all-round support for attracting excellent new energy enterprises, but also experienced the development trend of the entire new energy and new materials industry, and learned some valuable experience in the process of introducing advanced technology and Chinese enterprises going global.

最后也是再次感谢安徽省滁州市各级领导,各位LP们,还有产业合作方,对我们CMC,对Huawen Qingneng Phase I Fund的支持,期待我们再次相会合肥,相会安徽。谢谢大家!

This article is from the WeChat public account"CMC Capital" (ID: CMCCapital), author: C bit dialogue, 36Kr published with permission.

RegionChina,Beijing,Inner Mongolia,Shanghai,Anhui,Xinjiang
Like(0)
Collect(0)