Let the souvenirs of the mountains be sold all over the country

"Hello everyone! I would like to introduce you to the local specialty of my hometown, Northeast Black Honey, and I hope everyone can taste its sweet taste. In front of the camera, Lu Xiaokai enthusiastically introduced the agricultural products of his hometown to the netizens in the live broadcast room. In recent years, with short videos and live broadcasts, he has sold the products of his hometown to all parts of the country, and has been named the "Public Welfare Ambassador of Heilongjiang Rural Revitalization Action", becoming a leader in entrepreneurship and prosperity in the eyes of his hometown.

Lu Xiaokai lives in Wulindong Village, the southernmost part of Raohe County, Shuangyashan City. Before starting his business, he drove a taxi, opened a Malatang shop, and worked for others. With the popularity of short videos and live broadcasts, Lu Xiaokai came up with the idea of starting a business. At the beginning, Lu Xiaokai live-streamed winter fishing and selling honey, and the viewing rate was very low. Lu Xiaokai was a little discouraged by the failure of his first venture, but with the encouragement of his wife, he decided to try again.

Summing up the experience of the first failure, Lu Xiaokai understood that in order to do a good job in live broadcasting, it is necessary not only to have good video content, but also to have high-quality regional products. restarted the live broadcast, and he gradually figured out the preferences of netizens, and the live broadcast gradually got better. After three years of hard work and gain, Lu Xiaokai has grown rapidly from a "live broadcast novice" to an online anchor with annual sales of tens of millions of yuan.

"The Ussuri River is long and long...", which has been sung for 60 years, vividly depicts Lu Xiaokai's beautiful hometown of Raohe County. Known as the "hometown of black bees in Northeast China", the breeding of black bees and the sale of linden honey are one of the main sources of income for local farmers. In addition, a large number of wild vegetables grow in the dense forest, and many villagers increase their income by "running the mountains".

Lu Xiaokai said that due to the remoteness of his hometown, in the early years, when some merchants came to buy wild vegetables and wild mushrooms, they finally gave up due to high transportation costs. The local fathers and villagers looked at the good resources of the mountains and the lack of sales channels, so they could only do it in a hurry.

After Lu Xiaokai became an online anchor, he sold his local specialties to all parts of the country with the help of short videos. Lu Xiaokai said that since 2021, up to now, he has signed contracts with 300 beekeepers in Raohe County, purchased 80% of the farmers' understory products, and helped villagers "get goods out of the mountains" in the form of online sales.

The products under the forest are not worried, and the villagers' enthusiasm for "running the mountain" is also higher, Lu Xiaokai said that it is the local resources that have made him who he is today. With the help of Lu Xiaokai, there are 15 live broadcast experts with 10w+ followers in Raohe County, and he has also influenced more young people to devote themselves to the Internet career while driving the development of the e-commerce live broadcast industry in his hometown.

Today, Lu Xiaokai's team has 7.04 million fans on the Douyin platform and 1.492 million fans on the Kuaishou platform, and has successively won the honorary titles of "Toutiao Well-known Creator" and "Douyin 'Three Farmers' Self-Media Expert". Since its establishment, it has driven more than 2,000 people in Raohe County to achieve employment.

Lu Xiaokai said that he will do his best to help college students return to their hometowns for employment, and let more and more hometown specialties go out of the mountains and go to the whole country through the online platform.

Source: Heilongjiang Daily (reporter Xiao Jinbiao)