Several measures to promote the high-quality development of the city's convention and exhibition industry
The exhibition is an important carrier for the implementation of the strategic positioning of the capital city, an important platform for building a modern market system and an open economic system, and an important bridge connecting production and consumption, supply and demand, and international and domestic. In order to further enhance the important functions of the convention and exhibition industry in leading consumption, stimulating the industry, promoting investment and facilitating trade, continue to expand the comprehensive driving effect of the convention and exhibition industry, and realize the high-quality development of the convention and exhibition industry, the following specific measures are formulated.
1. Serve the overall development situation and cultivate brand exhibitions that are in line with the national strategy
1. Expand the function of the "three platforms" exhibition.Further explore and expand the functions of the "three platforms" of the China International Fair for Trade in Services (hereinafter referred to as the CIFTIS), Zhongguancun Forum and Financial Street Forum to incubate and cultivate brand exhibitions, promote the linkage development of high-end conferences and brand exhibitions, and strengthen the "exhibition with exhibition and promotion with exhibition". Innovate the exhibition mode of CIFTIS, based on the characteristic advantages of the exhibition hall, enrich the form and content of the "1+N" multi-hall linkage exhibition, actively cultivate and expand the special exhibitions such as cultural and tourism services, health services, telecommunications, computer and information services of the CIFTIS, expand and strengthen the exhibition and trading platform, expand the scale of domestic and foreign exhibitors and buyers, and further enhance the influence and driving force of the CIFTIS. Expand the exhibition functions of the Zhongguancun Forum and the Financial Street Forum, hold the Zhongguancun Forum Exhibition (Science and Technology Expo) at a high level, promote the display and exchange of cutting-edge products and technologies, and incubate and cultivate brand exhibitions such as information technology, medical and health, and financial technology.
2. Plan to create a new platform for the exhibition.Relying on the Huairou Science City to build an international basic science forum, the Future Science City to build an international energy transition and development forum, and the city sub-center green exchange to build an international climate change and carbon emission reduction forum, we will continue to enhance the international influence of the Global Digital Economy Conference, simultaneously cultivate professional brand exhibitions that match the forum, and create more forums and exhibitions with international influence.
3. Cultivate a brand exhibition that serves international exchanges.During the preparation period of major events, we will strengthen the docking with the central government units, embassies and consulates in Beijing, actively assist the venues, exhibition organizers and foreign economic and trade teams to connect and communicate, and plan to hold consumer exhibitions, industrial exhibitions and other exhibitions in Beijing. Actively organize the relevant departments and enterprises of the city to negotiate with foreign economic and trade teams to promote economic, trade and investment cooperation.
4. Serve the coordinated development of Beijing-Tianjin-Hebei.Serving the Beijing-Tianjin-Hebei industrial chain to strengthen, supplement and optimize the chain, plan a number of subdivided industry exhibitions around new energy, intelligent networked vehicles, industrial Internet, integrated circuits, biomedicine, power equipment and other fields, and carry out joint investment promotion of the industrial chain at home and abroad. Serve the construction of the Beijing-Tianjin-Hebei "industry-university-research-application" scientific and technological innovation chain, plan to hold summit forums in related fields, support the city's enterprises to hold a series of roving exhibitions in Beijing, Tianjin and Hebei, and promote the implementation of a number of projects in the "three axes" of Beijing-Tianjin, Beijing-Baoshi, and Beijing-Tangzhou-Qin. Deepen the exchange of information on conventions and exhibitions in Beijing, Tianjin and Hebei, and strengthen resource sharing, exchanges and cooperation among Beijing, Tianjin and Hebei through important exhibitions such as the CIFTIS, the China Tianjin Investment and Trade Fair and PECC International Trade and Investment Expo, and the China Langfang International Economic and Trade Fair. We will continue to hold activities such as the Beijing-Tianjin-Hebei International Trade and Investment Fair, the Beijing-Tianjin-Hebei Graphene Conference, the Beijing-Tongzhou-Hebei Langfang North Three Counties Project Promotion Fair, and the Beijing-Tianjin Industrial Exchange and Cooperation Matchmaking Fair.
2. Empower urban development and enhance the energy level of the exhibition in line with the functional positioning of the capital
5. Actively introduce high-end resources for international exhibitions.Give full play to the role of national industry associations, the city's convention and exhibition industry associations and other industry organizations, support the city's convention and exhibition enterprises to carry out in-depth cooperation with internationally renowned exhibition organizations such as the International Association of the Exhibition Industry (UFI), the International Convention Association (ICCA), and the International Association of Exhibitions and Projects (IAEE) and international head exhibition enterprises, and cultivate and introduce internationally renowned exhibitions in line with the functional positioning of the capital.
6. Enhance the competitiveness of the city's exhibition market.Encourage the city's exhibition enterprises to adopt domestic and foreign cooperation, mergers and acquisitions and other modes to enhance the strength of the exhibition, support the creation of an internationally competitive exhibition group, vigorously attract high-level international exhibition upstream and downstream supporting market entities, and actively cultivate the city's own brand exhibition projects. Support the city's exhibition enterprises and international and domestic well-known exhibition enterprises to establish a cooperation mechanism, actively participate in and develop overseas exhibition projects, and become bigger and stronger through joint participation in exhibitions at home and abroad, joint exhibitions, and joint promotion.
7. Promote the integrated development of exhibition and industry.Focusing on the new generation of information technology, medicine and health leading pillar industries and integrated circuits, intelligent networked vehicles, intelligent manufacturing and equipment, green energy and energy conservation and environmental protection, blockchain and advanced computing, science and technology services, smart cities, and information content consumption characteristic advantageous industries, give full play to the functions of exhibitions to promote the city's foreign exchanges, deepen international economic and trade cooperation, display service innovation achievements, and expand industrial development space, cultivate and expand the intelligent networked vehicle conference, medical equipment exhibition, world robot conference, world 5G conference, A number of international and branded exhibitions that are highly consistent with the direction of leading industries, such as the International Wind Energy Conference and the International Information and Communication Exhibition, continue to strengthen the China International Auto Supplies Exhibition, China International Machine Tool Exhibition, China International Supply Chain Promotion Expo and other important exhibitions, encourage all kinds of new product and new technology conferences and brand promotion activities during the exhibition, and publicize and promote the city's key business districts, characteristic catering clusters, time-honored brands, tourism, cultural blocks, industrial parks and other travel shopping and entertainment experience routes and business inspection projects. Serve exhibitors, professional visitors and enterprises in the city to strengthen economic, trade and investment cooperation, and promote the integrated development of exhibition and related industries.
8. Cultivate comprehensive activities of "conferences, exhibitions, festivals, performances and competitions".Focusing on film and television, music, games, animation and other fields, as well as festivals and events such as literature and art, sports, etc., we will strengthen docking and cooperation with industry associations, clubs, and professional companies, and cultivate a number of high-quality comprehensive activities such as animation, national tide, and extreme sports that are popular among young consumers. We will do a good job in organizing important festivals and events such as the Beijing International Film Festival, Beijing International Music Festival, Beijing International Fashion Week, Beijing International Design Week, China Tennis Open, ISU Short Track Speed Skating World Cup, ISU Figure Skating Grand Prix, etc., plan and carry out comprehensive activities such as special releases, special exhibitions, design competitions, special forums, award ceremonies, etc., and dig deep into the potential of pop culture, fashion sports, and trend consumption.
9. Stimulate the vitality of consumption.Relying on exhibition platforms such as jewelry exhibitions, home expos, beauty expos, and wedding expos, it attracts domestic and foreign brands in consumer goods categories such as clothing, jewelry, beauty, jewelry, cultural creativity, and technology. Promote the cooperation, interaction and mutual empowerment of a number of exhibitions such as the China International Auto Supplies Exhibition, the Beijing International Gift Exhibition, and the Beijing International Wine Industry Expo with online live promotions and other consumption season activities, and enhance the integrated development of exhibitions, commercial blocks, and e-commerce platforms.
3. Improve the hardware level and promote the construction of exhibition venues and supporting facilities
10. High-level planning and construction of exhibition venues.Encourage a high starting point, high standards, and high-quality planning of the "exhibition +" area with industry-city integration and industry-city integration, and accelerate the construction of the second phase of the Shunyi New International Exhibition Convention and Exhibition Center. Adapt to the development trend of chain and integration of the exhibition industry, benchmark the developed cities of the exhibition industry at home and abroad, adhere to the concept of low carbon, environmental protection and green, accelerate the planning and construction of Daxing International Convention and Exhibition Center, and steadily improve the city's ability to undertake hardware facilities for large-scale brand exhibitions.
11. Improve the digital level of venues.Support the intelligent transformation and upgrading of existing venues, improve the construction of 5G distribution system, achieve full 5G coverage, expand network bandwidth, and meet the needs of large-traffic, 5G+8K online and offline simultaneous exhibitions. Support the construction of a smart management platform for venues, realize integrated management of operations, equipment, finance, security, personnel, energy, etc., and improve the operational efficiency of venues. Support the planning, construction and operation of venues under construction and new venues, lay out a new generation of information technology infrastructure, and use information technologies such as the Internet of Things, artificial intelligence, and digital twin (BIM technology) to create digital and intelligent venues.
12. Optimize and improve the transportation accessibility of the new national exhibition.Speed up the construction of the second phase of the Jingmi Expressway, add three new entry and exit ramps on Tianbei Road, Anhua Street and Anning Street, realize rapid access to the Jingmi Expressway, and reduce congestion during the exhibition. Study and strengthen the rail transit connection between the capital airport, the new international exhibition and the central urban area. Optimize public transportation services, and appropriately increase the supply of temporary pick-up points and public transportation around the exhibition hall. Combined with the actual needs and conditions, study the feasibility of opening the exhibition hall to the rail transit rapid connection line. Improve the traffic organization and parking plan, and make full use of the surrounding idle space and parking facilities as a truck waiting area and parking lot during the exhibition.
13. Reasonable planning and construction of transportation facilities around Daxing International Convention and Exhibition Center.Construct a multi-directional passenger and freight transportation organization, promote the construction and upgrading of important road nodes such as the Daxing Airport North Line Expressway, and accelerate the reconstruction and expansion of Cida Road and the construction of the surrounding road network such as the new line of Qingli Road. A first-class freight waiting area will be set up around the Daxing International Convention and Exhibition Center, and a second-level freight waiting area will be set up in the venue to facilitate exhibitors to transport exhibits.
14. Enhance the function of supporting services for exhibitions.Adhere to high-end and quality, and accelerate the construction of supporting facilities for the third phase of the new national exhibition. Support the introduction of branded and convenient catering facilities for the new national exhibition, encourage time-honored catering enterprises to enter the venue, smooth the connection between the new national exhibition and surrounding commercial facilities, and facilitate personnel to dine and shop nearby during the exhibition. High-standard planning and construction of Daxing International Convention and Exhibition Center and international consumption hub, scientific arrangement of project construction sequence, realization of project connectivity, linkage and sharing, to create a new space for international exchanges integrating shopping, duty-free, entertainment, business, hotel, sports, art, leisure and other functions.
4. Strengthen policy innovation and optimize the development environment of the exhibition industry
15. Streamline the exhibition approval process.Compile a list of large-scale exhibition integration approval items and implement dynamic management. Compress the time limit for approval and review of all aspects of exhibition activities, comprehensively promote the construction of "one thing" integrated service scene for large-scale exhibition activities in the city, and realize "one set of materials, one form of application, one acceptance, and one window delivery".
16. Refine and improve the approval standards for exhibitions.Refine and clarify the standards for the number of security personnel for different types and scales of exhibitions, and guide venues to put forward opinions on the number of security personnel and security facilities based on the number of participants and the scale of the event.
17. Standardize on-site supervision of exhibitions.Venues that often hold exhibitions are encouraged to use the security greenhouses, commonly used security equipment and other related security facilities used in the event as the necessary hardware for the provision of services in the venue, and provide them to the main organizers. Further consolidate the main responsibility for safety of the main organizer, site, designer, and builder, and implement the safety responsibility system. Standardize the management of third-party institutions such as safety risk assessment, security, and fire protection technical service institutions, give full play to the role of market competition, and give exhibition enterprises more choices.
18. Increase financial support for the convention and exhibition industry.Encourage the city's exhibition enterprises to initiate the establishment of exhibition industry investment funds, focusing on supporting the construction and operation of venues, the integration of exhibition resources, and the incubation of exhibition brands. Innovate financial products and credit models suitable for the development characteristics of exhibitions, promote the development of exhibitions and other forms of financing, such as pledge of intellectual property rights, and further broaden the financing channels for exhibition organizers, exhibition service enterprises and exhibitors. Support qualified exhibition enterprises to be listed on the national stock transfer system and listed on the Beijing Stock Exchange.
19. Formulate incentive policies to promote the development of the exhibition industry.Support the city's commercial exhibitions to improve economic benefits, promote the branding, specialization, internationalization and digital development of the exhibition industry, enhance the integration of the exhibition industry and industrial development, and reward the exhibition projects certified by international exhibition institutions such as UFI and ICCA, adhere to the principle of pragmatism and convenience, and refine and clarify the award standards, award scope, application process and required materials. Encourage the local governments of the venues to introduce policies to support the innovative development of exhibitions.
20. Improve the level of facilitation of participation.Actively strive for the support of the customs to facilitate the "exhibition and resale", and for the inbound exhibits that are included in the list of cross-border e-commerce retail imports and meet the requirements, they can be sold in accordance with the model of cross-border e-commerce online shopping bonded retail imports. Simplify entry and exit procedures, facilitate the post-exhibition disposal of exhibits, and support the normalization of bonded exhibition and sales. For key exhibitions such as the CIFTIS, green channels, special windows for customs declaration of imported exhibits and special channels for inspection will be set up, and customs procedures such as declaration, inspection, sampling and testing will be given priority, and the inspection and release will be implemented.
5. Strengthen organizational safeguards and build a high-quality and efficient service system
21. Strengthen the overall planning and scheduling of exhibition services.Relying on the special working group for international exhibitions, strengthen overall coordination, form a joint force at the two levels in the urban area, strengthen guidance and services for key brand exhibitions and cultivation and introduction of exhibitions, regularly communicate with exhibition venues and organizers, establish service accounts, coordinate and solve major problems encountered in the preparation process of exhibitions, and promote the implementation of projects; Strengthen the coordination and linkage of industry authorities, industry associations and exhibition venues at the municipal and district levels, and encourage all districts to fully combine their leading industries and characteristic parks to cultivate high-quality exhibitions; Encourage the development of third-party curatorial institutions, take the initiative to provide one-stop all-round services for exhibition organizers, improve the upstream and downstream supporting functions of exhibitions such as design and construction, logistics and transportation, leasing services, media advertising, etc., form an exhibition service system with industry support, industrial linkage and efficient operation, and enhance the collaborative ability of upstream and downstream enterprises in the industrial chain.
22. Optimize the service guarantee of the exhibition.Strengthen the guarantee of environmental sanitation services for exhibitions, consolidate the main responsibility for the domestic waste generated during the arrangement, development and dismantling of exhibitions, and organize industry management departments in various districts to increase guidance services to ensure timely and standardized disposal. Improve the methods for handling evaluations immediately after receiving complaints, and classify and handle all kinds of appeals arising from exhibitions. Increase public transportation capacity during large-scale international exhibitions, and for exhibitions of more than 50,000 square meters, strengthen bus and subway transportation service guarantees according to transportation needs. Strengthen the price enforcement of surrounding accommodation, catering and other prices during the exhibition. Strengthen the protection of intellectual property rights at exhibitions, provide exhibition organizers with green channels for intellectual property protection and intellectual property volunteer services, and set up intellectual property protection offices (workstations) for major exhibitions. Coordinate colleges and universities to connect with volunteer resources, and provide accident insurance for registered volunteers.
23. Increase publicity and promotion of exhibitions.For key brand exhibitions and key cultivation exhibition projects, strengthen the docking with mainstream news media, social media, vertical media, etc., and increase the publicity and promotion of the exhibition. Support exhibition enterprises to cooperate with video platforms, integrate online and offline, and expand the audience. Strengthen the monitoring and guidance of public opinion. Carry out publicity and promotion of the image of the city's exhibition.
24. Encourage the introduction and cultivation of exhibition professionals.Encourage venues and exhibition enterprises in the city to introduce and train high-level exhibition planning, project management, design and marketing, publicity and promotion professionals. Support colleges and universities that offer exhibition-related majors to cooperate with exhibition enterprises, cultivate high-end interdisciplinary exhibition talents, and carry out practical training such as employee management, service specifications, and professional internships.
