Tian Yuan Intelligent Landed on A-shares: How to realize the "domestic substitution" to export overseas by the leading building materials machinery segment?
China is a big country in construction machinery, but for a long time, it has always shown a situation of "strong host and weak components". For example, Sany, Zoomlion, XCMG and other main engine factories have long competed with international giants, and the market in the field of parts and components is often occupied by foreign companies.
Recently, the A-share market ushered in the leading Tian Yuan Intelligent in the subdivision of building materials machinery. It is one of the leading enterprises in the manufacture of autoclaved aerated concrete equipment. The company was rated as "Top 20 in China's Building Materials Machinery Industry in 2022" by China Building Materials Machinery Industry Association and ranked eighth, among which it ranked first in the subdivision of wall materials and equipment.
Not only the domestic market, but also the layout of Tian Yuan Intelligent in overseas markets has also made considerable achievements. With high-quality products and quick response services, Tian Yuan intelligent products are welcomed by overseas customers. It is reported that its sales area covers Indonesia, South Korea, India, Iraq, Cambodia and Bahrain and other countries and regions, and has established cooperative relations with a number of overseas well-known customers.
The road to rise
Autoclaved aerated concrete equipment manufacturing industry, especially in the field of high-end equipment manufacturing, is a technology-intensive industry. Tian Yuan Intelligent started from Changzhou "Forest Machinery No. 3 Factory" in 1987 and gradually grew into a leader in the subdivision field of building materials machinery, experiencing more than 35 years of ups and downs. Starting from the design and manufacture of mechanical equipment supporting products, the company has accumulated rich experience in mechanical equipment accessories processing technology and standardized operation by providing supporting facilities for a number of internationally renowned equipment enterprises.
In 1996, Tian Yuan Intelligent completed the manufacturing of the core section of the first set of flipping step-by-step autoclaved aerated concrete equipment in China, and the product scope expanded the business field of autoclaved aerated concrete equipment, and was an early enterprise engaged in the research and development and production of autoclaved aerated concrete equipment in China, gradually changing the situation that autoclaved aerated concrete equipment was monopolized by foreign manufacturers.
The "Autoclaved AAC Cutting Machine (JQF60A.00 New Fully Automatic)" produced by Tian Yuan Intelligent has obtained the certification of the first (set) major equipment and key components in Changzhou, gradually changing the situation that the previous autoclaved aerated concrete equipment was dominated by foreign manufacturers.
From the current technical level, Tian Yuan Intelligent took the lead in launching a complete set of 6.5-meter autoclaved aerated concrete equipment in China, realizing major innovation to meet market demand and representing one of the current advanced technical levels.
In addition, Tian Yuan Intelligent also gives full play to its own technical advantages, is responsible for or participates in the preparation of a number of national standards and industry standards, has a certain market influence, and promotes the overall development of the industry.
In addition to autoclaved aerated concrete equipment, Tian Yuan Intelligent also has mechanical equipment supporting products. In the period of technology accumulation, Tian Yuan Intelligent gradually began to provide mechanical equipment supporting products for international well-known equipment manufacturers such as Komatsu, Hyundai, Kagotec, Jessio and so on.
At present, with high-quality order delivery and good after-sales service, the company has become a partner of well-known equipment enterprises at home and abroad, such as Komatsu, Hyundai, Jessbo, Kagotec, Tongfang Nuctech, Tengda Hangqin, etc., and the diversified, international and stable customer base optimizes the company's resource allocation, improves the company's anti-risk and anti-cyclical ability, and enhances the future development potential. At the same time, strict supplier certification and industry fixed point mode enterprises form stable cooperative relations with downstream customers.
With the gradual development of downstream construction machinery, port machinery, security inspection equipment, airport ground support equipment and other industries, as well as the gradual development of other high-end equipment application fields, the market demand for machinery and equipment supporting products manufacturing industry will further increase.
In recent years, the construction market has put forward higher requirements for the quality and specifications of green building materials, the demand for high-end automation equipment continues to grow, the company has also continued to develop, developed a high set of automation and module customization products to meet market demand, and gradually developed into a business system based on high-end autoclaved aerated concrete equipment business, supplemented by mechanical equipment supporting products, the two businesses complement each other and promote each other.
The market share is moving towards the middle and high end
From mechanization to automation, China is a "follower" in the field of equipment manufacturing, and from automation to intelligence, it may be possible to accelerate catch-up and narrow the gap. In the process of the industry moving towards the middle and high end, Tian Yuan Intelligent may benefit. It is reported that the backbone enterprises of Tian Yuan Intelligent and other industries account for a relatively large market share in China's high-end autoclaved aerated concrete equipment manufacturing industry.
As far as autoclaved aerated concrete equipment is concerned, on the basis of learning from foreign experience, China has realized from simple mechanization to automation, and developed in the direction of deep automation and comprehensive intelligence.
With the introduction of relevant national policies, China's autoclaved aerated concrete equipment has developed rapidly, the overall level of technical equipment and production technology has been significantly improved, and the new technical equipment that is basically synchronized with foreign countries has become the main force of industry production enterprises.
China's autoclaved aerated concrete equipment industry has completed the process from following to catching up and narrowing the gap, forming an independent technology suitable for national conditions, equipment technology upgrading is fast, for step-by-step air flip cutting machine, floor turning cutting machine, open ground turning combined cutting machine have research and different development, equipment adaptability.
With the advancement of science and technology, higher requirements are constantly put forward for the processing accuracy and production efficiency of the manufacturing industry. There is still a certain gap between China's autoclaved aerated concrete equipment and foreign top manufacturing enterprises, mainly reflected in the process technology research and development capabilities, intelligent control system supporting, equipment and parts processing accuracy, machine assembly accuracy and other aspects.
The above industry pain points will make the purchase of intelligent manufacturing equipment, human resource training, equipment replacement and other costs of enterprises high. Therefore, the above industry pain points will become an important factor restricting the autoclaved aerated concrete equipment manufacturing industry to promote deep automation and comprehensive intelligent upgrading.
China's autoclaved aerated concrete equipment has not yet achieved real comprehensive intelligence, because the higher the technical level of the equipment, the larger the production capacity and the higher the output. In the future, the automation and intelligence of China's autoclaved aerated concrete equipment will become a trend, and the intelligent technologies will gradually mature, the technical level of equipment enterprises will be further improved, and the market share will be concentrated in high-end autoclaved aerated concrete equipment manufacturing enterprises.
There are many manufacturers in the domestic autoclaved aerated concrete equipment industry, but there are not many enterprises with complete processing capabilities, and the concentration in the high-end market is relatively high, mainly a few companies such as Tian Yuan Intelligent and Keda Electromechanical.
As a leading enterprise in the autoclaved aerated concrete equipment industry, Tian Yuan Intelligent has been focusing on the product modification and technical improvement of autoclaved aerated concrete equipment for more than 20 years, and has accumulated rich production experience, R&D experience and project experience in the high-end market. The company's products have a number of core technologies, the technical performance, stability, intelligence of the products have reached the domestic advanced level, compared with similar products of foreign manufacturers in terms of technical performance has reached or close to the same level, with obvious cost-effective advantages, individual projects have realized some section module products to replace imports, complete sets of equipment have been exported to a number of overseas markets.
"Sustainable" overseas opportunities
At present, "going to sea" has become a hot topic in domestic advantageous industries. From photovoltaics to lithium batteries, they have actively gone overseas. Construction machinery is also a relatively mature advantageous industry in China. Especially under the "Belt and Road" initiative, the field of construction machinery has special advantages.
Most of the countries jointly built by the "Belt and Road" are emerging economies and developing countries, which have high population density, low urbanization level, backward economic development level but faster growth, and have the need for large-scale infrastructure construction.
The "Belt and Road" initiative encourages capable and willing economies to carry out third-party market cooperation, promote the aggregation of advantageous resources and development capabilities, and work together in infrastructure construction, energy development and many other important industries and fields, jointly planning, joint investment, cooperation with construction, do a good job in post-service, and achieve win-win and win-win with the principle of joint consultation, co-construction and sharing, which also strongly promotes the expansion and long-term development of overseas markets in related industries, and brings overseas opportunities to China's autoclaved aerated concrete equipment manufacturing industry.
At present, the market information of the Middle East, South Asia and Southeast Asia is particularly active, which provides a good opportunity for China's autoclaved aerated concrete equipment export and a broader international market. As of the end of May 2023, the tax-inclusive amount of orders in hand (revenue not recognized during the reporting period) of Tian Yuan Intelligence's overseas autoclaved aerated concrete equipment business has reached 131 million yuan.
In terms of developed country markets, these markets have high requirements for the stability, reliability and operational effectiveness of autoclaved aerated concrete complete sets of equipment, which were originally monopolized by international first-class enterprises in the German Ytong, Hebel, Wehrha and other industries, and domestic enterprises rarely entered.
From 2020 to 2022, Tian Yuan Intelligent began to be recognized by customers in developed countries such as South Korea. The continuous development of Tian Yuan intelligent export business, especially the expansion of customers from mainly developing countries in Southeast Asia to developed countries such as South Korea, shows that the company has gradually realized the same track competition with foreign brands, which is a concrete embodiment of its continuous improvement of competitive position.
With the gradual maturity of autoclaved aerated concrete equipment technology and the good development environment of autoclaved aerated concrete products, the international status of China's autoclaved aerated concrete equipment has been continuously improved, and with its high cost performance, it is gradually winning the favor of the international market. In the long run, the international market of autoclaved aerated concrete equipment will continue to develop rapidly, and move towards deep automation and comprehensive intelligence, the company attaches importance to the planning and layout of overseas business, and the growth of overseas business is sustainable.
Adhering to the business philosophy of "pragmatic, professional, innovative and win-win", Tian Yuan Intelligent is determined to forge ahead, pioneer and innovate, create value for the society, and set a benchmark for the industry. In the future, in the field of autoclaved aerated concrete equipment manufacturing, the company will continue to improve product innovation capabilities, deepen automated manufacturing capabilities, accelerate the process of intelligent development, and maintain good brand influence and market share.
On the other hand, in the field of machinery and equipment supporting products manufacturing, the company will use the "concentric diversification" thinking, actively expand the application field of high-end equipment, and strive to become an overall solution provider of smart factories, making due contributions to circular economy and low-carbon life. Text/Qi Xiang
