"Fancy" grain sales maximize the benefits of farming

How can we truly achieve a bumper yield and a bumper harvest and make the growers' "money bags" bulge? This has become the focus of tackling tough problems at present. The Qixing Branch of Beidahuang Agricultural Co., Ltd. has made every effort to speed up the process of grain management and strive to maximize the benefits of grain operation.

"In this year's marketing of agricultural products, 592,000 tons of grain have been completed, a profit of 9.5 million yuan has been realized, and 7 customer enterprises inside and outside the region such as Harbin Feihong Agriculture have been docked many times, and a total of 150,000 tons of trade cooperation intentions have been reached..."Gao Cundong, general manager of the comprehensive economic department of Seven Star Branch, mentioned the "achievements" in 2023.

This year, the Seven Star Branch adopted the model of "sales and procurement", signed purchase and sales contracts with grain business enterprises inside and outside the region, locked the trade varieties and quality, the partner prepaid 20% of the performance bond, and the branch purchased the raw grain in full, dried and finished, stored and kept, and paid first before the goods according to the contract agreed period, and delivered out of the warehouse. In the process of contract signing, we will strictly implement the mechanism of "one contract and one inquiry", comprehensively integrate the quotations of more than three grain enterprises in the region, delineate the pricing range, and report to the leadership team to study and determine the contract signing price.

Through this model, Seven Star Branch has completed a total of 592,000 tons of grain in 2023, with a unified operation rate of 82%. Among them, 95,000 tons of trade operations, 240,000 tons of "collection and payment" in the management area, 119,000 tons of policy grain with Jiansanjiang Grain Depot, 137,000 tons of long-grain rice group operation with Longken 2021 of Rice Industry Group, and the total operation of grain collectivization reached 264,500 tons, with a total operating profit of 9.61 million yuan.

In order to improve the core competitiveness of the brand, Seven Star Branch adheres to the marketing concept of "brand first" and deeply cultivates its own brands such as "Food, Clothing, Rice Bowl" and "Seven Stars in Cold Land". With the help of cooperation with well-known enterprises such as Ping An Bank's "Cloud Farm" and Zhongken International Oriental Selection to See the World, the company has further enhanced the brand value and competitiveness of Seven Stars and improved product visibility.

As of the end of October, the total sales of FMCG online and offline synchronization and adoption field promotion of Seven Star Branch were 19.44 million yuan, of which "I have acres of land in Sanjiang" completed the subscription area of paddy fields and soybean fields of 2,034 mu, which doubled the expected target at the beginning of the year.

How to broaden the foreign grain market, how to select high-quality customers, and promote win-win cooperation? Seven Star Branch has organized investment promotion teams to go out to Dalian, Guangzhou, Shenzhen and other places to solicit merchants, and through the way of "expanding customers with customers", it has urged the fission of customer resources and continuously expanded the radiation area of foreign markets. Combined with the "High-quality Merchant Qualification Review List", the enterprise qualifications, credit information, legal licenses and other information are screened one by one, and a seven-star high-quality merchant resource library has been created, which has included 12 high-quality customer source enterprises, including 4 enterprises in the region and 8 enterprises outside the region.

Qixing Branch maintains close contact with grain collection enterprises all year round, and has reached 20,000 tons of grain purchase and sales intentions with three enterprises, including 10,000 tons of long-grain rice purchased and sold with Harbin Feihong Agriculture, 5,000 tons of glutinous rice purchased and sold by Wuchang Shuanglong Rice Industry, and 5,000 tons of glutinous rice purchased and sold by Dalian Taifeng Rice Industry.

Source: Heilongjiang Daily (reporter Jiang Bin Liu Chang)